Wild & Free has been serving Rugby with thoughtfully selected organic and natural products for more than twenty years.

Curious by nature

We believe shopping well begins with asking good questions. What is this made from? Who made it? Does it do what it promises? Is there a version that creates less waste?

Our shelves bring together natural and organic groceries, free-from and plant-based food, supplements and remedies, natural toiletries, eco-friendly household products and refills.

Here when you need us

Whether you know exactly what you need or would like a little help choosing, come into the shop and talk to us. We are always happy to answer questions, look into a product, or try to order something we do not currently have.

See our opening hours and plan your visit →